Understanding the fundamentals of social media is now a requirement for any media job role. It’s impossible to go into marketing or design without learning about social media first.
This is why the Shaw Academy social media marketing course is so popular. So far, the online course has attracted more than 680,000 students.
Online courses are, of course, more popular than ever before. In 2020, the Academy experienced an unprecedented demand for all of its online learning courses.
While our mission is always to be delivering great education across the board, we are aware of the occasional negative Shaw Academy review. As with all of the reviews we collect, Shaw Academy management ensure that changes are made to rectify any past problems. In this case, a few people found that they were charged in error due to the number of new enrolments overtaxing our customer service department.
We have implemented a number of changes across customer service at all of our locations to ensure that these issues don’t crop up anymore.
For example, some people were charged after their free trial had ended even though they had attempted to cancel their membership with us. This is why in some online Shaw Academy reviews you may see words like ‘scam artists’. We’d like to assure you that this couldn’t be further from the case, and any errors were entirely down to our systems being under so much pressure.
Now that we have recruited more customer service staff, and modified our cancellation procedure, it’s a simple process. We want to make the experience of studying with us easy, accessible and fun. We use feedback from every honest review, and note that some have questioned why they need to enrol with their payment details of the first four weeks are free of charge. This is entirely in line with most other online service companies, and no money will be removed from the account before the end of the trial.
When new students enrol with Shaw Academy, they automatically have access to the four week free trial. This is offered across all of the courses in our online prospectus. The trial offers free courses for 28 days, which is long enough to complete most of the first module in most cases. To obtain the full accreditation, students will need to allow their membership to rollover into premium membership.
This is easy to do given that we have the credit card information or account information on record. However, if they don’t want to continue after the free trial, they need to contact us to ensure their cancellation is accepted before the end of the 28 days.
By following the cancellation process, their credit card company, PayPal account or bank account will be notified that payments should stop. If the relevant team doesn’t receive the notification of a completed cancellation process, then recurring payments may leave their account. Therefore, it’s very important to contact us as soon as possible if you want to cancel your membership after the first class or any time within the first 28 days of the trial period.
Our free resources include the twice-weekly webinars that run throughout the course for the first 28 days. These are interactive and give students the opportunity to ask questions directly to the teacher. If you can’t make the live webinar and find that you have missed classes, then there will be a recording available from 24 hours after the initial class.
This can be accessed at a time to suit you, making it a very flexible way to achieve a professional diploma that allows you to learn at your own pace. It’s also possible to buy a lifetime access membership, which will give you access to all courses.
Sign up to the free month of the social media course, graphic design course or any of the many on offer using just your email account and a payment method. Should you find one course that really suits during the month’s free trial, then you can become a full Shaw Academy member. Included in the cost of this is the certification. Recognised all around the world this is delivered in the form of an e certificate on successful completion of the course. However, if you want a physical copy of the certification, there is an extra charge.
You can see a full rundown of the social media marketing course material on the main website here.
Learning how to properly manage social media channels on behalf of clients or brands is a major component of digital marketing today. It’s not possible to make it far in any kind of marketing, advertising or communications job without at least a thorough baseline understanding of social media.
The Shaw Academy social media class consists of four modules spread across 16 weeks of study. This equates to 32 separate lessons presented in live webinars plus assessments. For graduates who complete all four modules, there is a globally recognised social media certification to take forward into their next career move.
Whether your goal is to work for a major PR/advertising agency, or you want to add social media knowledge to your role in mobile app development, there are many uses for this certification.
It’s also useful if you have your own company so that you can build channels to sell your own services or products.
The first module is an introduction to marketing as a whole, and the subsector of social media channel marketing. This is a real back to basics overview of marketing as a whole, with a high-level overview of the sector.
You’ll learn various strategies, best practices, success stories and budgeting techniques. The teacher then takes you through the different platforms, so that you can learn how each one targets a slightly different demographic. Obviously, there is a world of difference between communications devised for Twitter, for example, compared with Snapchat or Instagram.
Social media involves understanding who uses the platforms, how to disseminate information and get noticed, and how to create the content needed. This content can be in the form of words, videos, TikToks, skits, montages, arty pictures and pretty much everything else you can think of.
Other lessons include opportunities for you to take down summary notes on everything from social media strategy to target demographics, how to optimise social media profiles, how to compile reports and data analysis, social media management, reputation management and social listening.
There are also lessons to cover how to create content, including the different content types out there, how to devise a content strategy and implement it in a way that is engaging the people you need to reach.
Creating a symbiotic channel of communication between the brand (whether that’s your own or the company you’re working for) and the people who will buy the product or service is the main aim of social media management.
You will also have a final assignment that will be reviewed by the teacher at the end of each module. This is vital to keep you on track throughout the course, and ensures that you have absorbed all of the relevant information.
While the webinars are live twice a week, you can also join pre recorded sessions if you can’t make it to the live lessons. They are available 24 hours after the live lesson, which means you’ll never miss out.
On completion of the fourth and final module of the social media course, you will be fully proficient in social media marketing.
This will stand you in good stead to find a job in this sphere, market your own brand or company and generally feel far more confident in the strategic implementation of a social media campaign.
The last module in the course covers many of the technical aspects, and more specific strategies for different sized companies. For example, social media for smaller businesses is about identifying the correct audience.
When companies and non profit organisations (NPO) have limited budgets, it’s even more important to find a way to efficiently reach the right demographic.
This module also covers social media as part of an overall SEO strategy. SEO stands for Search Engine Optimisation and it’s important to connect social media with an optimised website.
To cover this, the teacher takes you through learning the social signals for SEO, indexing and social sharing. It also covers backlinks and their role, as well as how to use a variety of tools.
Finally, social media management and its importance is covered. This includes how to use the correct tools to operate a number of platforms as part of a cohesive strategy.
Monitoring and auditing campaigns is also on the syllabus. This is vital to ensure that a social media campaign is doing what it should. Learn how to understand what makes a successful social media strategy and jhow to measure it with the correct metrics.
We always take into account student reviews of all of our courses. And of course this means improving our services in response to constructive criticism, and learning which parts of the courses work well.
Positive reviews for the social media course can be found on our main website, as well as Shaw Academy Reviews. For information on career development you can also check out the Shaw Academy Careers website, dedicated to exploring the kinds of sectors that you can become part of.
Reviews for the social media course include the following:
“The course provided a thorough introduction of the software and how to use the tools. Very clear and concise lessons and tasks.” This reviewer gave the course 4.6 stars out of a possible 5.
Another review states:
“I recently completed the course with Shaw Academy. The course was well paced and informative. The structure was good and it was great to have been able to choose the days and time that I sat the course that suited my week.” 4.6/5
We try to give as much useful information on our websites to help you decide whether a Shaw Academy course is for you. But we know that reviews are very useful too. You can find reviews on many of our courses on our dedicated YouTube channel.
Benefits of studying with Shaw Academy include:
And one of the biggest benefits, of course, is that every course is available with one month totally free with no commitment to continue if you don’t want to.
When you sign up for the full membership at £49.99 per month (in the UK), you get access to all of our courses.
With more than 100 courses on offer, this gives you a huge array of opportunities to improve your skills, boost your CV and develop your career.
Each course includes at least 20 hours of instruction. All lessons are curated and developed by the teachers and in-house experts.